My Poor Taste Pays Off, Big Time!
Sometimes you tell a story, and you forget the most important
If you look at my earlier post, you'll see I talk about a strange commercial for the Six Flags Amusement Parks, that plays the circa 2000 Vengaboys' hit (well, at least in Southeast Asian discotechs): "We Like to Party". For me, the importance of that song is the it keeps repeating that "the Venga Bus is coming", which I see as an escape from the sometimes overwhelming New York City, to the dance center of this arm of the Milky Way galaxy, Ibiza. As well as being in the Milky Way galaxy, Ibiza is in Spain.
But I never said why the commercial was "curious".
In the commerical, they don't actually play the song, just the music. You hear the music playing, the bus pulls up to the curb, and the old guy jumps out and starts weeving and dancing and crazy shit.
So why have the bus? I mean, it really doesn't make any sense to have a bus in the commercial, or to use that particular music, unless the view knows it's "We Like to Party". If you don't know the lyrics well enough to know that "the Venga Bus is coming", what's the point? On first glance, the commercial is mildly clever, until you realize that most people will never get the joke.
That is, unless, Six Flags is now targetting the Southeast Asian raver demographic. Actually, it's a little scary to think about that, because my wife knew they were playing it. What was she doing when she was in Asia?
Note to self: don't let Jennifer travel alone to Bangkok.
So I guess that's the point of my earlier post: Six Flags made clever use of a song about buses to showcase a bus that whisks people away to Ibiza, or at least your local Six Flags park; but they didn't include the words, so no one's going to get the joke, except for my wife, who has now freaked me out because she gets the joke.
Adam